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EXTEND LOCAL ADVERTISING FROM EXPOSURE TO VERIFIED ACTION
Your platform can issue branded points alongside its existing local advertising products. It gives participating merchants a way to promote offers or activities on your platform and reward users who complete a defined real-world action.
Your current advertising products remain in place. WAM adds a new campaign objective: helping merchants measure whether platform activity leads to an eligible visit, transaction, attendance or repeat visit.
How it works on your platform
1. A merchant sets up a campaign.
The merchant chooses the action they want to encourage, such as an eligible store visit or purchase. The campaign terms define the budget, outcome and agreed fee for each verified result.
2. Your platform sets the points rules.
Your team decides how users earn and redeem your branded points, which offers appear, where they appear and which users are eligible. The points are part of your platform’s reward experience, not a separate WAM currency.
3. Users discover an offer and choose to participate.
An offer can appear in a suitable advertising placement or another relevant area of your platform. Users can review the terms and opt in. If they complete the qualifying action, they become eligible for the stated points reward.
4. The agreed outcome is verified.
The campaign uses a verification method selected for the specific use case. Depending on the campaign, that may confirm a visit, transaction, attendance or repeat activity. In an outcome-priced campaign, the merchant is charged when the agreed outcome has been verified.
5. Points are awarded and campaign results are reported.
Once the qualifying outcome is confirmed, the user receives points under your rules. The commercial terms determine how campaign revenue is allocated among the platform, points, WAM and any delivery costs. Your reporting can then show outcomes alongside the advertising measures you already use.
How this complements your advertising products
Traditional local advertising can help merchants reach an audience and measure impressions, clicks or leads. WAM adds a product designed to connect a campaign with a verified offline result. That gives your commercial team another way to serve merchants whose main objective is a visit, purchase or return visit.
Your existing ad formats, pricing and sales relationships can continue. WAM can be introduced as an additional campaign option and offered through your current advertising organization or partners. Depending on the product design, it can use existing advertising placements or other relevant platform surfaces.
The points give users a clear reason to act and return. The outcome-based campaign gives merchants a defined basis for measuring results. The platform retains control of its user experience, point rules, advertising relationships and rollout pace, while WAM operates as the supporting infrastructure behind the experience.
WAM adds an outcome layer to your local ad stack: merchants promote through your platform, users earn your branded points, and verified real-world activity becomes measurable campaign value.
Point values, eligibility rules, verification methods and campaign economics would be agreed with the platform and tested in a pilot before wider rollout.